We proudly introduce The Hug Project.
A design-led gesture that brings us back to softness.

Inspired by Movember, we created a limited-edition wearable piece that brings gentle attention to self-kindness and mental wellbeing. A small reminder that care is not seasonal or exclusive. It belongs to all of us.

The T-shirt functions as a design object that carries a message of self-love. For the wearer, it becomes a quiet reminder of care. For the observer, it becomes a visual prompt that invites reflection and tenderness back.

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The Hug Project is rooted in our ongoing research into design as care and moves gently into everyday life. To support the cause, five euros from each T-shirt will be donated to a mental health organisation, helping create more spaces for healing.
 
We invite you to join the collective conversation by sharing your moment online using #MINIMUC #DidYouHugYourselfToday, so together we can create a gentle reminder that mental wellbeing matters.
 
A meaningful gift for the season.
A soft invitation to care for yourself and for others.